Contents
NOVEMBER 2026 // VOLUME 36.11
08
Revenue BUILDERS Publisher's Column MORE THAN MEETS THE EYE Looking Deeper at What Works
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Price vs. Value THE REAL COST Look Beyond the Price Tag Floor Plan BEFORE YOU BUY ANOTHER GAME Look at Your Layout First Attraction Fit WHAT HAPPENS AFTER THE WOW? How New Attractions Affect the Whole Center Premium Promise BUILT TO DELIVER Choices Behind the Premium Experience Clear Feedback THE CONVERSATION YOU CAN'T AVOID Giving Feedback Without Losing Clarity Operations & PEOPLE
08 12 14
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Inside THE VENUE
Center Revival THE TURNABOUT BET A Struggling Center Reimagined Cover 248 NOS LATER An Unlikely Success Story Redemption Lessons LEARNING WHAT WORKS A Newcomer's Redemption Strategy Marketing & GROWTH Did It Get Customers? Website Results IS YOUR WEBSITE DOING ITS JOB? Turning Traffic Into Business Brand Ambassadors MARKETING IN PLAIN SIGHT Turn Guests and Staff into Advocates IAAPA SNEAK PEEK Ad Results YOUR AD GOT CLICKS What's Next WHAT'S NEXT IN THE WORLD OF FUN? Ideas Worth Looking At
26 28 30
32 34 40
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What's NEW
Fresh Finds FOUR WAYS TO WORK THE ARCADE More Ways to Draw Players Fresh Finds MAKE ROOM AT THE BAR Fresh Ideas for Space, Service, and Sales This & That NEWS, TRENDS, & RESOURCES Ideas and Developments Worth Knowing
50 51 54
IBI magazine // November 2026 4
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